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For more information please contact:
Thomas S. Leavitt
Executive Vice President
Merchants Bank
275 Kennedy Drive
South Burlington, VT 05403
802.865.1859
mbvt.com
merchants bank
Our relationship with Merchants Bank, one of Vermont’s oldest community banks with 36 branches throughout Vermont, was launched in 1986. With the change of bank presidents in 1995, we created a completely new image for Merchants.
In addition to a new corporate identity, PostScript provides Merchants Bank with brand strategy and services that place the Bank in the forefront of community banking. Goals accomplished include:
- Creation and revision of corporate identity
- Development and marketing of streamlined products
- Creation and maintenance of an interactive website
- Development and execution of a strategic public relations plan
- Creation and management of a lead generation program
- Development and implementation of a targeted retail marketing program including merchandising
- Development and implementation of a targeted cross-sell program
