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problem-knowledge couplers corporation (PKC)
In the 1980’s, PKC developed software that “coupled” patient information with medical literature. Users (including healthcare consumers) can access 20 years of valuable medical content using the Internet, “couple” it to the details of their personal health history, and produce an invaluable, comprehensive roadmap for themselves and their healthcare providers.
PostScript’s relationship with PKC began with a commissioned assignment of the creation of 12 completely new campaigns for PKC’s clients. Each campaign focuses on a separate Coupler.
Goals accomplished include:
- Creation of 12 Coupler campaigns. Each campaign includes a:
- Poster
- HTML-formatted email
- Direct mail piece
- Newsletter article feature
