: Portfolio :
online media
back portfolio home 
problem-knowledge couplers corporation (PKC)
PostScript's relationship with PKC began in 2005 with a commissioned assignment for the creation of 12 marketing campaigns to promote their Coupler medical software.
One component of each campaign was an HTML-formatted email. These emails needed to convey the campaign theme, including images, logos, type style, and colors. The emails also needed to be "Outlook-proof." As Outlook tends to rewrite HTML when it sends an email formatted in HTML, care was taken to craft the emails with appropriate CSS styling so that the emails would maintain the desired formatting even after being forwarded from Outlook.
PKC received rave reviews from their clients on the first round of campaigns.
