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Merchants Bank (On-going coverage)
PR as an everyday tool, not just as a means for damage control
Merchants Bank is a community bank that includes 36 bank offices throughout Vermont, providing personal and business banking solutions, and employees who are dedicated to highly-personalized customer service.
Merchants Bank has worked with PostScript for more than two decades. A large percentage of the services that PostScript provides to Merchants Bank include public relations. Press releases regarding personnel promotions, event sponsorship and volunteerism, as well as earnings and financial statements, are drafted and distributed on a regular basis. Releases are posted on mbvt.com in a special “news” section.
Merchants Bank maintains an open dialogue with the community about its operations—and places a high amount of importance on doing so. A result is that the media have become very accustomed to receiving our press releases regarding the Bank, and we have had much success in having our stories featured.
